BANKING UX LEADER

AI & DATA VISUALIZATION

ENTREPRENEUR

MENTOR

Design leadership that moves the business forward.

Derdeicea

Derdeicea

Fractional Design Leadership
AI Experience Strategy
UX & Product Audits
Fractional Design Leadership
UX & Product Audits
Fractional Design Leadership
UX & Product Audits

BANKING UX LEADER

AI & DATA VISUALIZATION

ENTREPRENEUR

MENTOR

Women

15 years of building things nobody asked for — that ended up driving millions in business outcomes.

Contact

Contact

Transform — トランスフォーム
Impact — インパクト
Build — ビルド
Transform — トランスフォーム
Build — ビルド
Transform — トランスフォーム
Build — ビルド

Practice

Precise

Structured

Focused

Visual Language

01

Fractional Design Leadership

Strategic design leadership without a full-time exec hire. I build and run high-performance design teams for companies where design needs to connect directly to business outcomes — not just ship features. DesignOps, hiring strategy, and aligning product vision with the numbers that matter.

02

AI Experience Strategy

The interface layer is changing. I help product teams design for AI-powered workflows — where users shift from doing everything themselves to delegating to intelligent systems. Especially relevant in fintech and banking, where trust, compliance, and conversion all live in the same interaction.

03

UX & Product Audits

A structured look at what's costing you users and revenue. I audit complex product funnels — especially in banking, fintech, and data-heavy tools — and deliver a prioritized roadmap of what to fix and why it matters to the business. From user-flow to cash-flow.

Fractional Design Leadership

Strategic design leadership without a full-time exec hire. I build and run high-performance design teams for companies where design needs to connect directly to business outcomes — not just ship features. DesignOps, hiring strategy, and aligning product vision with the numbers that matter.

AI Experience Strategy

The interface layer is changing. I help product teams design for AI-powered workflows — where users shift from doing everything themselves to delegating to intelligent systems. Especially relevant in fintech and banking, where trust, compliance, and conversion all live in the same interaction.

UX & Product Audits

A structured look at what's costing you users and revenue. I audit complex product funnels — especially in banking, fintech, and data-heavy tools — and deliver a prioritized roadmap of what to fix and why it matters to the business. From user-flow to cash-flow.

Fractional Design Leadership

Strategic design leadership without a full-time exec hire. I build and run high-performance design teams for companies where design needs to connect directly to business outcomes — not just ship features. DesignOps, hiring strategy, and aligning product vision with the numbers that matter.

AI Experience Strategy

The interface layer is changing. I help product teams design for AI-powered workflows — where users shift from doing everything themselves to delegating to intelligent systems. Especially relevant in fintech and banking, where trust, compliance, and conversion all live in the same interaction.

UX & Product Audits

A structured look at what's costing you users and revenue. I audit complex product funnels — especially in banking, fintech, and data-heavy tools — and deliver a prioritized roadmap of what to fix and why it matters to the business. From user-flow to cash-flow.

FIRST MOVE — ファースト・ムーブ
Unsolicited — アンソリシテッド
Ship — シップ
FIRST MOVE — ファースト・ムーブ
Ship — シップ
FIRST MOVE — ファースト・ムーブ
Ship — シップ
Woman

A pattern runs through my career: build the thing nobody asked for, then watch it drive the business forward. 

A pattern runs through my career: build the thing nobody asked for, then watch it drive the business forward. 

My prototypes have been presented at NASDAQ earnings reports. My unsolicited concepts have secured multi-million international deals. My frameworks have been published and read by tens of thousands. The best design work is the work you do before anyone gives you permission.

My prototypes have been presented at NASDAQ earnings reports. My unsolicited concepts have secured multi-million international deals. My frameworks have been published and read by tens of thousands. The best design work is the work you do before anyone gives you permission.

Growth — グロース
Vision — ビジョン
Delivery — デリバリー
Growth — グロース
Delivery — デリバリー
Growth — グロース
Delivery — デリバリー

B

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l

d

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B

u

i

l

d

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B

u

i

l

d

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Global

Creative Collabs

Studio

Creative Partnerships

Raiffeisen Bank

2023 - present

Chapter Lead

Remote

DesignLab

2022 – present

Design Mentor

Remote

8x8

2021 – 2023

Design Manager

Remote

Kantar

2019 – 2021

UX Product Owner

Iasi

Subsign

2013 – 2019

Founder

Iasi

Raiffeisen Bank

2023 - present

Chapter Lead

Remote

DesignLab

2022 – present

Design Mentor

Remote

8x8

2021 – 2023

Design Manager

Remote

Kantar

2019 – 2021

UX Product Owner

Iasi

Subsign

2013 – 2019

Founder

Iasi

Raiffeisen Bank

2023 - present

Chapter Lead

Remote

DesignLab

2022 – present

Design Mentor

Remote

8x8

2021 – 2023

Design Manager

Remote

Kantar

2019 – 2021

UX Product Owner

Iasi

Subsign

2013 – 2019

Founder

Iasi

Proof — プルーフ
Earned — アーンド
Trust — トラスト
Proof — プルーフ
Trust — トラスト
Proof — プルーフ
Trust — トラスト

"Vlad possesses exceptional UX design skills, firmly grounded in his entrepreneurial mindset for addressing business challenges through design. I've had the privilege of collaborating closely with Vlad on numerous award-winning projects and a pending non-provisional utility patent in the United States. He's not only a proficient leader of design teams but also a hands-on contributor, skillfully balancing design tasks with team management. Vlad's approachable demeanor and ability to foster connections make him a natural magnet for collaboration."

Red Woman

Patrick Russell

GTM & Product Development Leader | B2B Cloud Software

"Vlad did fantastic work for our fintech project. We contacted him with a rough idea of a logo, and he turned it in an amazing colorful design that stands out. He also designed our landing page and helped us improve our message with beautiful visuals and screens. Everyone is impressed by how top-notch the website is now. I highly recommend Vlad."

Man B&W

Charle Malafosse

Quant & AI Specialist | Generative AI | Cloud Data Platform Expert

"Strong in vision, focused on details and very helpful in moving projects forward, Vlad has been very important to us!"

Black Man

Alexander Grepe

Founder of ABC-Gruppen AB

"I appreciated Vlad for his proactive ideas, down to earth vision and the fact that we were a match from the perspective (among others) of "less is more". Vlad is more than a simple service provider, he is a consultant on his area of expertise."

Woman Side Pose

Marius Baghiu

Co-founder & CTO at HEITS.digital

"Vlad did amazing work for NETBEARS, both during the design phase and the "discovery" phase and helped us create an actual brand, not just a "name"."

Woman Laughing

Marius Mitrofan

DevOps Technical Lead @ Sware | DevOps, AWS solutions

Stand Out — スタンドアウト
Merit — メリット
Validated — バリデート
Stand Out — スタンドアウト
Validated — バリデート
Stand Out — スタンドアウト
Validated — バリデート

Awards

(33)

Mindsparkle

Mulzi

Behance

Dribbble

2x

Awwwards

Recognized for interaction design and visual craft at the highest level of web standards.

14x

FWA

Fourteen selections for pushing creative boundaries in digital experiences and interface innovation.

9x

CSSDA

Nine awards for technical excellence, UI creativity, and attention to detail in web design.

8x

WADLINE

Eight features for bold art direction and distinctive visual identity across digital projects.

2x

Awwwards

14x

FWA

9x

CSSDA

8x

WADLINE

2x

Awwwards

14x

FWA

9x

CSSDA

8x

WADLINE

Think — シンク
Write — ライト
Mark — マーク
Think — シンク
Mark — マーク
Think — シンク
Mark — マーク

The Justification Tax

Published on: UX Collective

Why design decisions take 5x longer to approve - and what to do about it

The 80% job: how design leads are using AI — and it’s not about mockups

Published on: UX Collective

Design leads spend 80% of their time communicating, aligning, and justifying. That’s exactly where AI helps most.

Woman Zoom Shot

Designing memorable dashboards

Published on: UX Collective

How to leverage emotional design in your process.

Woman In The Smoke

AI & UX: Navigating the new age of data visualization

Published on: UX Collective

Blending pixels and predictions using AI for elevated UX in analytics.

Man Casual

The Justification Tax

Why design decisions take 5x longer to approve - and what to do about it

The 80% job: how design leads are using AI — and it’s not about mockups

Design leads spend 80% of their time communicating, aligning, and justifying. That’s exactly where AI helps most.

Designing memorable dashboards

How to leverage emotional design in your process.

AI & UX: Navigating the new age of data visualization

Blending pixels and predictions using AI for elevated UX in analytics.

Know — ナレッジ
Curious — キュリアス
Open — オープン
Know — ナレッジ
Open — オープン
Know — ナレッジ
Open — オープン

FAQ.

Answers.

Clarifying Deliverables Before They Begin
ホンネ

01

How does fractional leadership actually work? How many hours are you available?

02

Can you show me examples of your work?

03

Do you work with companies outside banking?

04

What does a UX audit include, and what will I get?

05

Do you also run workshops or mentor designers?

06

What are your rates?

How does fractional leadership actually work? How many hours are you available?

Can you show me examples of your work?

Do you work with companies outside banking?

What does a UX audit include, and what will I get?

Do you also run workshops or mentor designers?

What are your rates?